Beauty Starts Here

Hi, I’m Izzie, the founder of Beauty Starts Here — a small but passionate beauty brand built from a simple belief: everyone deserves to feel confident in their own skin.

What started as a personal love for clean, uncomplicated beauty slowly grew into something bigger. I spent years experimenting, learning, and searching for products that felt good, looked good, and made everyday routines feel effortless. When I couldn’t find exactly what I wanted, I decided to create it myself — and that’s how Beauty Starts Here was born.

As a small business, every product, photo, order, and message matters deeply to me. I pour intention into every detail, because this brand isn’t just about beauty products — it’s about helping people feel their best, one routine at a time. I’m learning, growing, and improving with every step, and I’m so grateful for every person who chooses to support this journey.

Hi, I’m Sarah, the co-founder of Beauty Starts Here. I joined this journey because I’ve always believed that beauty should feel simple, empowering, and accessible — not overwhelming. When Izzie shared her vision for a brand that celebrates confidence and everyday self-care, I knew it was something I wanted to help bring to life.

My role behind the scenes is all about creating the kind of experience I would want as a customer: thoughtful products, clean design, and a brand that genuinely cares. From choosing ingredients and refining formulas, to packaging, photography, and the little details that make a brand feel special — I’m involved in it all, and I love every part of it.